Marketing your cause is all about telling compelling stories that engage potential patrons. We want to help you increase awareness of your cause, brand, and move individuals to join in.

People want to feel like their making a difference in their commuity. Your job is to give them that avenue.

We employ non-traditional methods to create awareness and engage patrons. While our tactics might include events and community outreach, our strategy will focus on the type of event best suited for your cause and audience, and not necessarily the big banquet.

Marketing Makeover

Specifics

( includes all of the following where applicable)

• Analysis of current marketing plan
• Evaluation of in-house marketing, sales, & overall presentation
• Competitive and market analysis
• Brand Managment to include:
  
  • Comprehensive brand audit
  • Website redesign or creation
  • Search Engine Optimization (includes submission to maps, directories, giving sites, and review sites)
    
  • Social media sites creation (could include all or some: Facebook, Twitter, Linkedin, Flikr, and blog(s)
    
  • Tutorial on managing sites and best practices
    
  • Two (2) 30 second videos to be used for online marketing
    
• Planning session to discuss suggestions and map out course of action
  
• Action plan to include:
  
  • 3 tactics to get new patrons
    
  • 3 tactics to create volunteer and donor loyalty (could include new member assimilation plan)
    
  • 1 tactic for continued market research
    
  • Logistical planning and execution of tactics
    
• Creation of all applicable artwork and rebranding pieces
  
• Instruction sheets for alll programs for staff, volunteers, elders, etc. (where applicable)
  
• 1 hour staff workshop on managing volunteers

Mini Marketing Makeover

SPECIFICS

• Analysis of current marketing plan
• Evaluation of in-restaurant marketing, sales, & overall presentation
• Competitive and market analysis
• Planning session to discuss suggestions and map out course of action
• Action plan to include:
  • 3 tactics to get new customers
  • 3 tactics to create volunteer and donor loyalty (could include new member assimilation plan)
    
  • Logistical planning and execution of tactics
    
  • Website redesign or creation or 1 social media site and blog creation
  • One 30 second video to be used for online marketing
    
• Search Engine Optimization (includes submission to maps, directories, giving sites, and review sites)
• Creation of all applicable artwork
  
• Instruction sheets for alll programs for staff, volunteers, elders, etc. (where applicable)

A La Carte

• Print Advertising/promotions includes:
  • strategy, artwork creation, and media buy
  • e.g. direct mail, shared mail, free-standing inserts, advertisements, etc.
• Online Advertising/Promotions includes:
  • strategy, artwork creation, and media buy
  • e.g. email blasts, pay per click, banner ads, e-newsletters, etc.
• Social Media Monitoring (3 month blocks)
• Website Updates