denver non profit marketing

LOYALTY PROGRAMS

You know the quote, "If you don't know where you're going any road will get you there." That's from Lewis Carroll's Alice in Wonderland. As a business owner the last place you want to end up is falling uncontrollably down the rabbit hole.

For profit businesses are finally learning what non-profits have known all along, that it's all about relationships. Building relationships is easier when there is a clear strategy in place. While non-profits tend to have a better idea of "who they are" than for profits, or even faith-based organizations.

 

Loyalty Program Plus

SPECIFICS

• Analysis of current marketing plan as it relates to retention
• Evaluation of in-house marketing, sales, & overall presentation
• Competitive and market analysis
• Planning session to discuss suggestions and map out course of action
  
• Action plan to include:
  
  • 3 tactics to create volunteer and donor loyalty (could include new member assimilation plan)
    
  • Logistical planning and execution of tactics
    
  • Website redesign or creation
    
  • Search Engine Optimization (includes submission to maps, directories, giving sites, and review sites)
  • Social media sites creation (could include all or some: Facebook, Twitter, Linkedin, Flikr, and blog(s)
    
  • Tutorial on managing sites and best practices
    
• Creation of all applicable artwork
• Instruction sheets for alll programs for staff, volunteers, elders, etc. (where applicable)

Loyalty Program Basic

SPECIFICS

• Market analysis
  
• Planning session to discuss suggestions and map out course of action
  
• Action plan to include:
  
  • 3 tactics to create volunteer and donor loyalty (could include new member assimilation plan)
    
  • Logistical planning and execution of tactics
    
• Creation of all applicable artwork
  
• Instruction sheets for alll programs for staff, volunteers, elders, etc. (where applicable)