MARKETING MAKEOVERS

What's so special about you? Why should I spend my hard earned money at your restaurant or shop? If you already have the answers to those questions and you just need help spreading the word. Then look no further

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Customers are very peculiar and often don't want to spend their money in establishments that don't show their appreciation. Customers want to be reassured that you value their patronage and loyalty. If that is the type of company that you are, then you are on the right track. The following packages are put together to help with your consistency in delivering that message with some creative ways to cast a wider net, and creating that loyalty that you need to be successful.

 

Marketing Makeover

Specifics

( includes all of the following where applicable)

  • Analysis of current marketing plan
  • Evaluation of in-house marketing, sales, & overall presentation
  • Competitive and market analysis
  • Brand Managment to include:
    • Comprehensive brand audit
    • Website redesign or creation
    • Search Engine Optimization (includes submission to maps, directories, and review sites)
    • Social media sites creation (could include all or some: Facebook, Twitter, Linkedin, Flikr, and blog(s)
    • Tutorial on managing sites and best practices
    • Two (2) 30 second videos to be used for online marketing
  • Planning session to discuss suggestions and map out course of action
  • Action plan to include:
    • 3 tactics to get new customers
    • 3 tactics to create customer loyalty
    • 1 tactic for continued market research
    • Logistical planning and execution of tactics
  • Creation of all applicable artwork and rebranding pieces
  • Instruction sheets for promotional programs for staff and crew (where applicable)
    1 hour staff/crew customer service and selling workshop
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Mini Marketing Makeover

SPECIFICS

  • Analysis of current marketing plan
  • Evaluation of in-restaurant marketing, sales, & overall presentation
  • Competitive and market analysis
  • Planning session to discuss suggestions and map out course of action
  • Action plan to include:
    • 3 tactics to get new customers
    • 3 tactics to create customer loyalty
    • Logistical planning and execution of tactics
    • Website facelift or 2 social media site or blog creation
    • Tutorial on managing sites and best practices
    • One 30 second video to be used for online marketing
  • Search Engine Optimization (includes submission to maps, directories, and review sites)
  • Creation of all applicable artwork
  • Instruction sheets for promotional programs for staff and crew (where applicable)
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A La Carte

  • Print Advertising/promotions includes:
    • strategy, artwork creation, and media buy
    • e.g. direct mail, shared mail, free-standing inserts, advertisements, etc.
  • Online Advertising/Promotions includes:
    • strategy, artwork creation, and media buy
    • e.g. email blasts, pay per click, banner ads, etc.
  • Social Media Monitoring (3 month blocks)
  • Website Updates

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